Major League Baseball player ICHIRO made amazing record today,
he has made more than 200 hits every year for 9 years.
Former record was for 8 years and had not been broken for108 years!
So,a lot of japanese media picked up ICHIRO's news and his sponsors celebrated for him by newspaper AD
http://www.sponichi.co.jp/baseball/news/2009/09/15/20.html
Japanese game soft maker KOEI will try AD
in online game "NOBUNAGA's Ambition" in Sep
with KINREI cold food maker.
this game is very famous and poplur game in Japan.
This trial isn't normal AD in game,this AD will be related to game story.
I heard that some men were talking about memorial YAMANOTE line as named 100 years ago.It's "Ad Train" I introduced yesterday.Ad Train can't reach to a lot of people than mass media,but it produces "word of mouth"
Ad market 2010 of "word of mouth by blog" will grow up to 13.2billion yen,
YANO research announced at Feb 2008
http://www.yano.co.jp/market_reports/C49203800
I watched "Train AD" at YAMANOTE line,SHINBASHI station.
I was surprised by this brown train,because YAMANOTE line is
green train.
Key words "memorial of named as YAMANOTE 100 years ago"
were wriiten at the top of entrance,so I think YAMANOTE line
was brown train 100 years ago.And chocolate is also brown.
Normally "Train AD" wraps a part of train,but it covered
all of train.It was sponsored by Meiji confectionery.
http://www.sanspo.com/shakai/news/090907/sha0909070523001-n1.htm
In japan internet animation websites lose their way to earn money like YouTube.
Famous internet animation "Gyao" also couldn't find out how to get money,so they released on april 2009 that they would join in Yahoo Japan this autum.
http://av.watch.impress.co.jp/docs/news/20090907_313584.html
Only one leaflet doesn't have media power,but if you have many leaflets,you would try looking leaflets,so leaflets become one media.It's magical.This picture is japanese traditional way to make people pay attention to leaflet,from free paper to a leaflet.
※japanese leaflet market (2008,dentsu resarch)
market is 615billion yen,it's 9.1% of total Ad market.
【How to grasp people's feeling】
I went to OKONOMIYAKI shop at MEGURO with my wife.
At there we looked our name board.We are surprised because we had booked five minutes ago before we visited.I think that ads should be like this name board and supply a lot of surprises,recently ads are ignored.
